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Contact Us & About Us

Staff | Volunteers | History | Mission Statement | History | Organization | Growth | New Direction | Vision and Commitment | Board of Directors

Our Staff

    Rhonda Salisbury

    Julie Whitney Fullmer
    Director of Sales & Operations


    Kim Lawson
    Director of PR & Media

Judi HussainJudi Hussain
Visitors Center Coordinator

    Adrienne Thomas
    Administrative Assistant/Bookkeeper

Our Volunteers

Our many dedicated volunteers who staff our visitor center each day

Mission Statement:

The mission of the Yosemite Sierra Visitors Bureau is to increase year-round tourism in Madera County through awareness of the county's commercial and natural resources, its entertainment, recreational, cultural and educational opportunities.


The Yosemite Sierra Visitors Bureau was formed in 1986 as the Southern Yosemite Visitors Bureau. The Bureau was established by a group from the Eastern Madera County Chamber of Commerce with a vision of the growing potential for drawing the millions of visitors to Yosemite National Park to the many businesses and attractions in Madera County. The fledgling organization approached the Madera County Board of Supervisors for funding from the County's general fund to provide improved "advertising" for Madera County with the intent to increase the County's revenues from the Transient Occupancy Tax (T.O.T.) and sales taxes.

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