About Visit Yosemite | Madera County

History

The Southern Yosemite Visitors Bureau was formed in 1985 and operated as the Yosemite Sierra Visitors Bureau for 30 years.  The Bureau was established by a group from the Eastern Madera County Chamber of Commerce with a vision of the growing potential for drawing the millions of visitors to Yosemite National Park to the many businesses and attractions in Madera County.  In 2015 the visitor’s bureau changed its name to Visit Yosemite | Madera County to more accurately reflect its mission to promote all there is to see and do in Yosemite and Madera County.

Our Mission

The mission of the Visit Yosemite | Madera County is to increase year-round tourism in Madera County through awareness of the county's commercial and natural resources, its entertainment, recreational, cultural and educational opportunities.

What We Do

Visit Yosemite | Madera County operates the visitors center for the region which hosts over 40,000 visitors yearly.  The visitor center provides free information and maps to travelers.  Staffed with 30 volunteers who are trained on what to see and do in Yosemite and Madera County, this is a must stop location to begin your visit to the area.  The Oakhurst visitor center is conveniently located at 40343 Highway 41, Oakhurst, just south of Yosemite.