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Blog Oakhurst Community Facelift

Sustainable Tourism Takes Root in Oakhurst with the Inaugural Oakhurst Facelift® Event

The Oakhurst Facelift® is back for its third year! Join us on Saturday, October 24, at 8 a.m. at the Visit Yosemite | Madera County Visitor Center, 40343 Highway 41 in Oakhurst, and help keep our gateway community beautiful. For full details and to sign up, visit the event link.

Inspired by the original Yosemite Facelift®, founded by climbing legend Ken Yager in 2004, this volunteer cleanup launched in Oakhurst on October 5, 2024. That first year, more than 56 volunteers cleaned the Oakhurst River Parkway Trail and the nearby Lewis Creek Trail, hauling out nearly a ton (1,800 pounds) of trash just in time for the Oakhurst Fall Festival. Another 700 pounds came out in 2025, bringing the total to 2,500 pounds of trash removed from our community's favorite outdoor spaces. Help us grow that number this year!


A Community United for a Cause

From enthusiastic high schoolers from the Yosemite High School Eco Club to spirited retirees, the diverse group of volunteers exemplified a community united. Their collective effort cleaned up highly trafficked trails after a busy summer. This event echoes the vision of Ken Yager, whose commitment to conservation through the Yosemite Facelift® has significantly impacted Yosemite National Park and now inspires similar actions in its gateway communities.

family at clean up event


Local Businesses and Organizations Amplify Impact

The success of this cleanup was significantly boosted by the generous support of local businesses and organizations, including dedicated volunteers from the Oakhurst Rotary Club. Bee’s Bakery Cafe kicked off the day by energizing volunteers with hot coffee and fresh pastries, setting a positive tone for the hard work ahead. Meanwhile, EMADCO provided essential tools like dumpsters and gloves, which were crucial for the day’s tasks. Discover Yosemite facilitated smooth transportation to the trail sites, ensuring all volunteers arrived safely and ready to make a difference. 

Family preparing for the event.

Inspirational Stories of Participation

Brooke Smith, Director of Sales and Marketing, shared a particularly inspiring story: a father and daughter team focused on removing every shopping cart from the creek. Their success, achieved without heavy machinery, highlighted the profound impact individuals can have on their surroundings. “Witnessing the overwhelming support from our community members and seeing how many people cared enough to help clean up really brought tears to my eyes," said Smith. This sentiment underscores the emotional and communal benefits of engaging in sustainable tourism practices.

Volunteers cleaning up litter.

Get Involved

The inaugural event’s success has set a high benchmark for future endeavors. The anticipation is building with plans already in motion for the next Oakhurst Facelift®, scheduled for the first weekend of October 2025. The organizers aim to expand the event to include more participants and foster deeper community partnerships, enhancing the scale and impact of this sustainable initiative.

Interested in being part of this impactful movement? Visit the Yosemite Climbing Association and Museum’s website to learn more about how you can participate in future Facelifts® and other events promoting sustainable tourism and voluntourism in the Yosemite area. You can also support these valiant efforts by donating year-round to the Yosemite Climbing Association, helping to fund these and other important conservation activities. Additionally, for those intrigued by the rich climbing history of Yosemite, a visit to the Yosemite Climbing Museum in Mariposa is highly recommended.

Trash.

The Oakhurst Facelift® is more than just a cleanup event; it’s a vibrant example of how voluntourism can play a crucial role in sustainable tourism, particularly in areas like Yosemite that attract visitors from around the globe. By participating in such events, volunteers contribute to preserving natural beauty and reinforce the importance of community and environmental stewardship. Join us next year as we continue to make a difference, fostering a legacy of care and respect for our cherished landscapes.

Brooke Smith

About the Author of this Article: Brooke Smith is the Director of Sales and Marketing for Visit Yosemite | Madera County. She is committed to positioning the region as a top travel destination and loves helping people craft incredible itineraries. Her favorite thing to do is exploring the backroads to find quirky, off-the-beaten-path locations like the exact Center of California, the Fossil Discovery Center of Madera County, and Globe Rock.  

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Oakhurst Visitor Center, 40343 Highway 41, Oakhurst, CA 93644
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